Cookie Policy

Our website uses cookies and similar technologies (including tracking pixels, web beacons and tags) to, for example, distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We may, from time to time, use the following cookies:

Strictly necessary cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website. You may disable these by changing your browser settings, but this may affect how the website functions.

Cookie name Default expiration time Description
session When browsing session ends Allows us to keep track of your cookie preferences

Analytics cookies

These cookies help us improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. You may choose to accept or reject these cookies at any time using the cog icon in the bottom left of all the pages on our site. If you accept analytics cookies, and then later reject them, the cookies themselves will remain in your browser for their lifetime until they expire or you remove them manually. However, when you have rejected cookies we immediately stop sending tracking data using the the cookies.

Google Analytics cookies

Cookie name Default expiration time Description
_ga 2 years Used to distinguish
_gid 24 hours Used to distinguish
_ga_<container-id> 2 years Used to persist session state
_gac_gb_<container-id> 90 days Contains campaign related information

HotJar cookies

Cookie name Default expiration time Description
_hjAbsoluteSessionProgress 30 minutes Measuring how you use the site
_hjFirstSeen 30 minutes Measuring how you use the site
_hjIncludedInPageViewSample 3 minutes Indicating whether the current page is being measured
_hjIncludedInSessionSample 3 minutes Indicating whether the curent page is being measured
_hjSessionUser_ 12 months Identifying you as the same user if you return to this site
_hjSession_ 30 minutes Identifying this time that you are visiting the site

As per the table above, we use third-party services, Google Analytics and HotJar, to collect information about visitor behaviour patterns. This helps us to plan, analyse and execute our marketing strategies and programmes more efficiently and enables us to maximise our returns.

The use of Google Analytics may involve the sharing of personal information collected by such cookies and similar technologies with Google Analytics, including the transfer of such information outside the UK and/or EEA to the US, where Google Analytics is based.

Please note that the information collected from the Google Analytics cookies may be shared with our UK-based marketing agency, which provides marketing and advertising services.

We will only use Google Analytics in accordance with applicable data protection laws, such as when you have given us your express opt-in consent. You can set your browser settings to opt in or opt out of Google Analytics.

Further information on how we process your personal data, including in relation to the sharing of your personal data to third-party service providers, please refer to our Privacy Policy.

Unless otherwise stated in this cookie policy, we do not share the information collected by the cookies and similar technologies with any third parties.

Please note that our third-party service provider, Stripe, which provides payment processing services, also uses essential cookies over which we have no control. The Stripe privacy policy and data protection practices apply in this instance. For more information on Stripe’s privacy practices, please review their privacy policy here: https://stripe.com/en-gb/privacy These cookies will apply to you if you purchase a product/service with us and are redirected to Stripe to make the payment.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. However, please note that disabling or refusing cookies may affect the functionality and features of our website and your ability to use our service.

All cookies or similar technologies will expire as outlined in the table above.

Date of this policy/when last updated: 30 November 2022